Matty Bovan London Fashion Week

Originally posted on February 19, 2018.

What do you think of when you think of London Fashion Week?

Beautiful designs, fantastic runway shows and celebrity audiences most likely.

What about balloons? Did you think of balloons?

Well, Matty Bovan’s Autumn/Winter 2018 show will make you think just that.

The show featured models strutting down the runway with bundles of balloons secured to their heads by what looked like sheer black bags.

From solid red to giant balloons with tiger faces on them, the show covered the spectrum of helium-related fashion content.

The balloons were used to be eye-catching and to balance out the full skirts of the gowns that the designer was debuting.

The skirts featured layers of different colored fabrics, ruffles and tulle and were twice the size of most of the models wearing them.

Another unusual aspect of the show was the makeup.

Small boxes were painted over the models’ eyes, straight across the bridges of their noses.

While the balloons and the makeup were eye-catching and different, it could be said that the brand did not need that amount of extra interest.

The gowns themselves were beautiful and intricate enough for them to be center-stage.

While some may argue that the balloons were just the added shock value to a beautiful collection, it may be that the balloons took away from the show.

While everyone was staring at the balloons floating above the models’ heads, the gowns seemed like an afterthought and could be ignored for the strange sight of the balloons.

With designs as beautiful as that, you want all eyes to be on the dresses.