Beckham Berated

Originally posted on January 15, 2018.

Imagine you’re shopping for a new pair of glasses. You are interested in the color and style of the frames and the shape of the lenses.

But what about the shape of the model wearing the glasses? Is a thin model with an angular face going to make it more likely for you to purchase a certain set of frames?

Victoria Beckham thinks so.

The designer has received criticism for the model she used in a social media post about her new eyewear collection.

The model wears a champagne-colored, flowy top and large, square-shaped glasses. It is the model’s thin frame, made to look even thinner in the baggy clothes, that has caused an uproar.

With the wave of body positivity and plus-sized models like Ashley Graham gaining a huge popularity, people are more conscious than ever of the models that brands are using to promote their collections.

People immediately took notice and were quick to point out how unhealthy the model looked.

Users posted that the model looked “emaciated” and “sickly skinny,” while some pointed out that body-shaming model Giedre Dukauskaite was also wrong.

The most frustrating aspect of the campaign for many was Beckham’s apparent hypocrisy.

Beckham pledged her support for the “Health is Beauty” campaign back in 2010, when she promised to stop using unhealthily skinny models in her shows.

It is a transformative period in the fashion world with more people calling for a wider range of body types being represented on the runway than ever before.

While all body shapes and sizes should be celebrated and not condemned, it is important that brands continue to promote health over an ideal body shape.