Profile on Michelle Phan

YouTuber Michelle Phan's beauty subscription service Ipsy has been valued
at around $800 million.
Photo Credit: MichellePhan.com

If you are active in the beauty community, you will know all about Michelle Phan and her beauty subscription company Ipsy. This article, however, provides an interesting look at how it compares to its strongest competitor, Birchbox.

Ipsy's creator, Michelle Phan, is well known in the beauty community for being the most successful beauty YouTuber to date. The article discusses how much Ipsy is worth, around $800 million, which exemplifies just how well Phan is doing.

I have never received an Ipsy box, but am familiar with Birchbox's subscription service. I like how the article compares the revenue each company makes and contrasts how that revenue is made. As you may know, Birchbox sells full-sized products along with its subscription boxes, while Ipsy only capitalizes on its subscription service.

I think the most incredible aspect of this article is how Phan's success grew from her YouTube channel and that Ipsy is popular because of that platform alone.

This really just goes to show how influential YouTube has become. Consumers are paying attention to the reviews and opinions posted on the platform and are pouring their money into the companies that have the best reputation on the website.

This article exemplifies just how important YouTube is becoming to beauty companies and retailers' sales and growth as a whole.